Persuading a Client: A Professional Storyteller's Experience

As a professional storyteller, I have had many experiences working with clients to bring their stories to life. However, there was one particular project where I had to persuade the client to change their perspective and approach to a problem in order to create a successful end product.

The Challenge

The client, a small business owner, had come to me with a specific vision for a storytelling project. They wanted to create a series of videos that would showcase their products and services in a unique and engaging way. However, as we began to discuss the project in more detail, it became clear that the client's vision was not aligned with the needs of their target audience.

The client was focused on creating videos that were heavily promotional and sales-focused. While this approach might have worked for some audiences, it was not going to be effective for the client's target demographic, which was made up of young professionals who valued authenticity and storytelling above all else.

The Persuasion

I knew that in order to create a successful project, I would need to persuade the client to change their perspective and approach to the problem. I started by presenting them with data and research on their target audience, highlighting the importance of authenticity and storytelling in their decision-making process.

I then worked with the client to develop a new vision for the project, one that focused on telling stories that resonated with their target audience. We shifted the focus away from overtly promotional content and instead focused on creating videos that showcased the values and mission of the client's business.

At first, the client was hesitant to change their approach. They had been set on promoting their products and services in a specific way, and the idea of shifting gears was difficult for them to accept. However, as we continued to discuss the project and the importance of connecting with their target audience, they began to see the value in our new approach.

The Result

The final result was a series of videos that truly resonated with the client's target audience. The videos were authentic, engaging, and told stories that showcased the values and mission of the client's business. The client was thrilled with the final product, and we received numerous positive comments and feedback from their target audience.

This experience taught me the importance of being able to persuade clients to change their perspective and approach to a problem. By presenting data and research, working collaboratively to develop a new vision, and emphasizing the importance of connecting with their target audience, I was able to help the client create a successful project that truly resonated with their customers.

Conclusion

As a professional storyteller, it is important to be able to persuade clients to change their perspective and approach to a problem. By presenting data and research, working collaboratively to develop a new vision, and emphasizing the importance of connecting with their target audience, you can help clients create successful projects that truly resonate with their customers.